You Built It.
So Why Aren’t Customers Buying?

(Even if they say they love your product)

A FREE, 5-day email course for early stage founders on the 5 go-to-market mistakes costing them customers, and how to attract the right people, turn interest into sales, and build consistent growth.

Built from lessons learned across culture-leading brands including TikTok, Spotify, and HYPEBEAST

Created by Wadnes, Founder of KAPAB, a GTM Consultancy

Former product marketer at TikTok, Spotify, & HYPEBEAST.

  • Helped a travel-tech startup attract waitlist signups within 24 hours of launching its first product.

  • Helped grow TikTok Video Shopping Ads advertiser signups by 45% in 6 months.

  • Helped a B2B AI and fintech startup secure $150K in funding through a compelling product story and investor pitch deck.

Built a product but struggling to win customers?

Here's the 5 mistakes we'll fix together over the next 5 days in this email course.

Day #1. Targeting Too Broad: Trying to reach too many customer segments instead of focusing on those most likely to buy.Day #2. Building Before Validating: Adding more features before understanding what customers value and are willing to pay for.Day #3. Leading With Features: Explaining what your product does instead of why customers should care.Day #4. Mistaking Attention for Demand: Treating traffic, signups, and engagement as proof of demand without understanding what converts into paying customers.Day #5. Trying Random Growth Tactics: Trying different marketing tactics without knowing which customers to reach, where to find them, or why they would buy.

Congrats! The first lesson is on its way to your inbox.

Within the next minute or two, you're going to get an email from me, Wadnes.This email contains instructions to get started with building a Culture-First GTM strategy, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know. I'll be happy to help!Now go and check your inbox.

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.